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An eCommerce agency is a company that provides services to help online merchants sell more products and improve their search engine rankings. These agencies offer a range of digital marketing services tailored to the specific needs of online businesses. This blog post explores the various types of eCommerce agencies, the services they provide, and how to choose the right one for your business.
Types of eCommerce Agencies
Ecommerce agencies can specialize in various industries such as retail, fashion, accessories, high-end luxury products, furniture, or home decor. The right agency for you will depend on your specific business needs and goals.
Services Provided by eCommerce Agencies
Ecommerce agencies typically offer a wide range of services designed to meet the individual needs of business owners. Some common offerings include:
Digital Marketing Strategy
Agencies help online merchants develop digital marketing plans based on their business goals. This may include developing a marketing or advertising budget and implementing campaigns using SEO, PPC, influencer marketing, content strategy, social media ads, and email marketing campaigns.
Design
Agencies provide design services for eCommerce websites. Some work with clients to build custom sites from scratch, while others offer pre-made templates that can be customized to fit the client's needs.
Development
Agencies build custom eCommerce platforms and shopping carts, and integrate them with existing websites. They may also customize existing platforms or shopping carts to better meet the client's needs.
Email Marketing
Agencies can create and send email marketing campaigns that reach customers and help drive sales. These campaigns might include monthly newsletters and automated drip campaigns designed to help customers discover products and increase average order value (AOV).
Performance Marketing
Agencies help online merchants attract new customers through pay-per-click (PPC) campaigns, search engine optimization (SEO), social media advertising, and email marketing programs. These campaigns can be targeted to specific audiences, such as geographical locations or past purchasing habits.
Technical Support
Some agencies offer ongoing support to ensure clients get the most out of their eCommerce platform.
Content Marketing
Content creation and distribution are powerful tools for online merchants and their customers. Many agencies offer content creation services, including social media management, copywriting, blog writing, and editing.
eCommerce Website Design and Development Services
Website development is a core service offered by eCommerce agencies. A full-service agency will provide professional website design services, including logo creation, SEO implementation, PPC management, and page load speed optimization.
Full-service eCommerce agencies provide expert advice on all aspects of your website, including keywords, metadata, site structure, and content creation. This strategic approach helps clients increase conversions. However, some agencies only offer website design without development, which can be a good option for businesses that want to manage their eCommerce website development in-house. Just ensure that the agency you choose offers quality development services.
eCommerce Platform and Shopping Cart Development
Many eCommerce agencies develop custom shopping carts and eCommerce platforms, giving businesses more control over their online store's design, functionality, and overall look and feel.
Edeska Suggest Using Shopify as Your eCommerce Website Builder
In addition to our development services, we believe in using tried and tested eCommerce solutions. A platform like Shopify allows us to build a highly-functional store that can also be easily managed by clients even if they have limited technical knowledge. Learn more on how to make a Shopify store in the video below. Don't want to do it on your own? Contact us to learn more.
eCommerce Email Marketing Services
Email marketing is a powerful tool for increasing sales, boosting engagement, and building brand awareness. Many eCommerce agencies offer email marketing services that include monthly newsletters and automated drip campaigns. Effective email marketing involves managing lists well and designing email templates to increase engagement and drive sales.
SMS Marketing Included With Email Marketing
SMS marketing has a high open rate of 98%, making it an effective way to connect with customers on a more personal level. Many eCommerce agencies offer SMS marketing in conjunction with email marketing to increase sales and engagement.
eCommerce Performance and Conversion Rate Optimization (CRO)
Maximizing your site's ROI involves using conversion rate optimization strategies like A/B testing, content marketing, and site redesigns. Good eCommerce agencies have teams of experts to help increase your conversion rate through these methods. CRO can help improve your ROI on PPC spend and overall site performance.
eCommerce SEO Services
Running a successful eCommerce business can be challenging, and many businesses lack the time or resources to manage their own search engine optimization efforts. Partnering with an agency that offers eCommerce SEO services can help increase traffic and conversions while saving time and money. Agencies specialize in performance marketing strategies designed to boost ROI and increase average order value (AOV) through organic SEO, social media outreach, PPC campaigns, and email marketing.
Content Marketing for eCommerce Businesses
Quality content is crucial for any successful online marketing campaign. The right content can attract new customers, convert leads into sales, and increase brand awareness. Many eCommerce agencies offer content marketing services, including creating engaging blog posts, infographics, videos, and more. These agencies develop targeted content strategies that align with your marketing goals and help you reach your target audience effectively.
Social Media Management for eCommerce
Social media is a powerful marketing tool that can drive traffic and sales to your eCommerce site. Many agencies have social media experts who can help you create and execute a successful social media marketing strategy. This includes influencer marketing, where agencies work with influencers across platforms like Twitter, Instagram, YouTube, Snapchat, Pinterest, and Facebook to boost your exposure.
Hiring an eCommerce Agency
When hiring an eCommerce agency, look for one with extensive experience in the eCommerce space and a strong track record of helping clients achieve their objectives. Ensure the agency can provide a comprehensive overview of their services and how they can help your business grow. Additionally, inquire about their team's experience and specialties, review case studies or examples of their work, and ensure they are transparent and easy to work with.
Conclusion
Partnering with a dedicated eCommerce agency can significantly improve your online store's performance. Agencies like Edeska offer a range of services, from digital marketing and web design to SEO and content marketing. By working with an experienced agency, you can increase your brand exposure, drive qualified traffic to your site, and ultimately grow your business.
If you're looking for an eCommerce agency to help your business succeed, contact us today. We'd be happy to discuss our services and how we can help you achieve your goals.
